Your business is on Facebook and Christmas is coming. Make sure you use Facebook right, and you’ll give yourself a great present on the last couple of days of 2017. We give you some great Facebook tips to widen your visibility and reach during the holiday season.
Plan Your Holiday Season Posts
Befor using the power of Facebook, take your time to plan and create your promotions and content.
1: Plan Your Posts Around The Key Dates
Planning your holiday season posts? Make sure you know the most important dates. Christmas, New Year, but also Black Friday, take a look at the school holidays,… . Make sure that you have an overview and throw all the dates in a word document, excel sheet, or the content management tool you use.
Remember, you can play off of all of the holidays, not just the traditional ones.
To really get noticed, try to be the first in your industry to start posting.
Once you have a plan in mind, create the most important posts first, and try to work backward to get your timing right. Test and schedule everything, and automate as much as possible. That will bring you peace.
2: Make it visual
The first thing someone notices on social media, is the picture. Use videos, GIFs, and images to grab attention.
As it gets closer to the end of the year, users’ news feeds will be bombarded with a lot of holiday content. Facebook recommends using motion to grab attention during the holidays. Use visuals to stand out, catch eyes, and stop your readers’ thumbs.
3: Every brand has it’s own story
Everyone is happy, a lot of cozy family moments coming up, people are kind. It’s the perfect time for your customers to get to know you and your business better. You can share something personal, something from behind the scenes, share the things you’ve learned in 2017, milestones,…
It’s all about storytelling, and doing it in a personal way.
4: Bring Emotions And Relevant Content Together
There’s a reason Facebook added reactions (love, laugh, wow, cry, and angry) to the Like button. It’s not about liking a post, it’s about expressing your emotions when you push that one simple button. We all react with ‘love’ when something nice happens to a family member, but you can experience that beloved feeling with your business account as well.
Engage your audience by creating highly relatable, emotional, human-interest content that will tug at people’s heartstrings, draw them in, evoke sentiment, or make them laugh. You want your audience to see a post and think, “Hey, that’s me, too!”
People check Facebook to see what’s happening in their friends’ lives. So when you create posts or ads, make sure you’re contributing positively to their day and their Facebook experience.
5: Make People Share Your Posts
Every time you post something on Facebook, you expect massive engagement, but it rarely happens. Shares are actually the best way to bring you more comments, likes, and more shares. Create shareable posts.
Before publishing, ask yourself these questions:
- Is this post potentially “thumb-stopping” for my audience?
- Does it capture their attention sufficiently to want to stop, read/watch, engage, and/or share the post?
- Is this post in context within the news feed? In other words, while Facebook users’ friends are sharing warm personal stories and fun videos, does this post fit in, yet still stand out?
- Does it offer educational and/or entertaining content?
- Does it meet the needs of your audience and their audience?
6: Livestream offline events on Facebook
After rolling out first to celebrities and then to a relative handful of regular users, Facebook’s live video streaming feature is now a part of everyone’s Facebook experience. Create an event on your Facebook page and invite your friends and fans. Facebook recently started rolling out a new feature that allows you to pre-announce your Live video event and garner an audience ahead of time.
During the event, you can do random giveaways, play games and offer prizes, or both. Other options include a live Q&A, flash sales available only while you’re live, and a treat (discount) for those watching after the fact.
A simple and sincere Holiday greeting, can draw in your fans.
If you plan to host an in-person holiday party, why not invite fans into your world by broadcasting via Facebook Live video? It will give people a taste of off-the-clock fun at your business.
#7: Create Interesting Offers
It’s possible to create an online offer to share on your Facebook page. (Click ‘Offer’ in your status bar)
For an online offer, include the link and add the details. Add a title, description, and up to five photos. You’ll see a preview for desktop or mobile view as you add information.
It’s probably the most relevant feature Facebook has during the holidays. It’s easy for business and customer, and we all have in-store offers during the holidays, this is just the digital version.
#8: Cater to Mobile Audiences With Facebook Ads and Posts
56.6% of all the Facebook users only use it on a mobile device. Be sure your ads, posts and all the content you produce is optimized and mobile-friendly.
Facebook ad units that tend to perform well on mobile include video, slideshow, carousel, and canvas. Make sure the web page your audience lands on after clicking your ad is fast-loading and quick and easy to understand.
Remember, mobile-friendly does not apply only to Facebook ads. Make sure all of your content is designed for people browsing Facebook on their mobile devices.
#9: Use Custom Audiences
A Custom Audience is a type of audience you can create made up of your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and Audience Network. These are people who have already shown an interest in you by watching your videos, interacting with one of your other ads, or sharing your website links on Facebook. You can draw engagement custom audiences in further by placing additional paid content in their feeds.
Anyone who has interacted with your Facebook content is likely already familiar with you. Target them further through custom audiences, especially the new engagement variables.
The days before Christmas is the largest consumer spending time of the year. People buy gifts for others and themselves. Since they don’t always know what they’re looking for, help them.
Use the holidays as an opportunity to shine a light on your business. When you understand and integrate what Facebook offers in terms of ad tools into your marketing campaign, it can make the difference in having a successful holiday season.
What do you think? Do you have best practices to share, or success stories?
We wish you a merry Christmas and a happy new year! — Lago Agency